Eleanor Waldorf is a recurring character in the Gossip Girl TV series. Introduced as a strict mother who recently lost her husband, Harold Waldorf to one of her friends, a male model. She tends to ignore and criticize her daughter, Blair Waldorf, causing many of Blair's insecurities. Eleanor is a designer and head of Eleanor Waldorf Designs and regularly tries to find business partners to carry her clothing line. Eleanor later finds a protege and later formidable opponent in Jenny Humphrey and a loving husband in Cyrus Rose. Margaret Colin portrays Eleanor Waldorf throughout the series while Florencia Lozano portrayed her in the Pilot episode.